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we beat tb!

Tuberculosis Awareness campaign for USAID

TB is the leading cause of death in South Africa.

There are over 400 000 cases of TB in South Africa every year.



An artistically distinctive mass media campaign for SA’s Ministry of Health to rejuvenate TB prevention, treatment uptake, and adherence. The highly impactful campaign strategically addressed and improved adherence over its 5-year run. 


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